Shaping Skegness Together

Working Together for Skegness

We’re working together for Skegness

We want our great town to thrive, now and long into the future.

With millions of pounds of government Pride in Place funding, we have the chance to make improvements that local people want to see, that will benefit us all, and that will make Skegness an even better place to be.

What's it all about?

Through Pride in Place Skegness is receiving up to £20 million of funding and support over the next ten years, starting from April 2026.

We’ve created a plan that includes a ten-year ambition and key themes for the first four years for this funding. This plan has been directly shaped by feedback from local people.

Between May 2024 and November 2025, we had over 1,500 different pieces of feedback and many more informal conversations. The feedback from this work has led us to an ambition for Skegness as:

A place that works for its residents all year round.

The key themes for what the funding will be spent on are:

Safe and Well Skegness;
Skilled and Working Skegness;
Connected Skegness;
Leisure and Culture Skegness,
Natural Skegness.

You can read the plan in full here.

Now we’re getting started on delivering this plan, all the time working together – with local people and partners – for Skegness.

Who’s overseeing the plan?

The plan and the funding are overseen by Skegness Neighbourhood Board which brings together representatives from the public and private sector. Members include the local MP, local councillors, and people from businesses and organisations in the town.

Pride in Place: at a glance

Up to £20M for Skegness
Over ten years
Funding starts from April 2026
Three goals of Pride in Place are:
- Thriving places,
- Stronger communities,
- Taking back control

Have your say today

We need your views. Tell us your ideas for Skegness around these themes…

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Please tick this box if you’d like to be kept informed of ways to get involved in future consultation and engagement activities.

What you’ve told us

We’ve been asking for people’s views and collecting ideas from the public since 2024 and to date we have had we had over 1,500 different pieces of feedback and many more informal conversations. This feedback has been shared in a whole range of ways including in 1-2-1 conversations, on postcards at events such as the East Lincs Expo, on feedback leaflets, in interview sessions in the town, and in surveys including one carried out on behalf of the government. Our consultation has revealed some key things that local people want for Skegness:

Your feedback

“Lights need switching on overnight.”

"Teenagers need their own space but they need to be asked what they want from it."

“More police on the beat, especially at night when the bars are closing.”

“Provide money for events and community groups to drive innovation - investing here will create long term sustainability.”

“Reduce vacant buildings.”

“Make it look cleaner, smarter more welcoming.”

“Make sure the streets are clean and the bins emptied.”

“Encourage more high street brands back to the town, pedestrianise Lumley Road to increase cafe culture opportunities.”

“Encourage more reasons for visitors to visit in winter.”

“Whilst tourism is important for Skegness, got to remember to provide stuff for locals to actually have stuff also.”

"More police patrols in the town centre and other gathering areas.”

“Pathway improvements, especially for wheelchairs.”

“Ensuring that young people in the area have local prospects in jobs and housing.”

“Affordable children’s activities and affordable/free community spaces.”

“Make it an all year round destination.”

“Not enough parking in summer, not enough roads in/out causing unnecessary congestion for locals.”

“Pedestrianisation of Lumley Road and encouragement of cafe culture and covered areas.”

“Indoor attractions such as ice skating. More all year round attractions for locals.”

“Make it attractive for businesses to set up in our area, ensure jobs with prospects are available for our young people, give them a career to aim for and not have to leave their home town.”

Beautiful coastline and accessible clean beach.

The sea and the large beaches quiet in the winter but in summer, Skegness comes alive like a theatre. The Tourist trade is buzzing.

It could be cleaner, more attractive and improved public areas

The streets need cleaning and some flowers would be nice.

Better public transport links. Rail link to Lincoln, London. Later public transport buses and trains as last ones at 6/7 pm means no nights out.”

Coastal location, clean beaches, compact (most within walking distance).

The roads are in a terrible state of disrepair, but the pavements are in a disgraceful state.

Improve the way it looks - tidy it up.

Sort out the seating that is full of sand and weeds.

Larger chain shops in the town, so I don’t have to travel an hour to get to them.”

entries in our children’s competition to draw, paint, design your perfect Skegness:

The story so far ...

October 2023:

£20M announced for Skegness through the Long Term Plan for Towns programme

Spring 2024:

Consultation carried out to find out local people’s views to shape how this funding can be spent

Summer 2024:

Programme put on hold following change of government

October 2024:

The government confirms that the funding will be retained and reformed into a new regeneration programme

March 2025:

The Plan for Neighbourhoods announced as the new programme, replacing the Long Term Plan for Towns

March 2025 – November 2026:

Community engagement taking place, and a regeneration plan and investment plan developed, shaped together with local people

September 2025:

Government announces programme as Pride in Place

March 2026:

Skegness’ Pride in Place plan ‘strongly endorsed’ by the government

April 2026:

Delivery funding for Skegness begins

March 2036:

Funding and programme finishes